A Golf Sales and Marketing Plan is a roadmap to success that takes the following into consideration:

	the club’s history individual play – public vs. preferred partners tournament and event history loyalty and membership program participation market segment breakdown and analysis over the past year play trends – time of day, day of week, month of year marketplace trends forecasted direction of the game of golf the economy financial goals of the club

Specific sales, marketing, advertising, e-marketing and public relations programs are designed to assist in growing the business through concise and consistent effort by the designated on-site salesperson.

The Sales and Marketing Plan is intended to identify a direction, in order to keep the club on track, yet encourage on-going evaluation and modification where necessary. This is not a document designed to sit on a shelf, but to be a workbook, that at the end of the year will validate the current year's most successful action steps.

Sales and Marketing Plans are tailored to individual clubs, based on their history, needs and expectations. They are developed and created with the assistance of the on-site team to aid in insuring understanding, concurrence and buy-in from those who have the responsibility of implementation.

Services are provided on an a la carte or monthly retainer basis and custom tailored to the specific needs of the individual golf or country club.

For services requests or more detailed information, please email Kathy Bryant at Golf Marketing Solutions: kb@golfmarketingsolutions.net