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Our Services
Introduction

Each club has unique offerings as well as marketplace opportunities and challenges. In respect of individuality, we have not created a one-size fits all, standardized scope of services. Only after a comprehensive discovery process, identifying a club's specific needs which may be one or all of the services offered by Golf Marketing Solutions, will a custom tailored sales and marketing or membership marketing recommendation be prepared.

While some services are common to all club types, there are some significant differences between the requirements of private, semi-private and daily fee. We will define offered services that are significant to these types of clubs, as well as services that generally pertain to all clubs.

Our most requested services include:
  • Sales and Marketing Plans
  • Membership Plans
  • Property and Personnel Assessments
  • Sales Training
  • Guest Service Training
  • Monthly Direction and Monitoring
Private
Services we provide include:
  • Membership Marketing Plan
  • Membership Programs
  • Newsletters
  • Membership Director Recruitment
  • Membership Training
  • Reciprocity Programs
  • Member Retention Programs
  • New Members
  • Member Activities
We provide assistance with:
  • Membership Documents and Plans
  • Membership Fees and Dues
  • Board of Governors/Directors
  • Membership Committees

Services we provide include:

  • Define Club Structure
  • Create Membership Programs
  • Sales and Marketing Plan
Daily Fee

Services we provide include:

  • Sales and Marketing Plan
  • Sales Programs
  • Yield Management
All Clubs

Services we provide include:

  • Image Establishment and Maintenance
  • Positioning
  • Service Standards
  • Club Culture and Language
  • Personnel Recruitment and Training
  • Coaching and Mentoring
  • Property Analysis
  • Competitive Analysis
  • Market Analysis
  • Yield Management
  • Internet Marketing
  • Advertising
  • Public Relations
  • Media Relations
  • Special Events
  • Property Launch
  • Property Re-Launch
  • Community Involvement
  • Surveys

We provide assistance with:

  • Logo Design, Standards and Usage Guidelines
  • Web Site Design
  • Data Base Development and Management
  • Collateral Development and Design
More Information

Services are provided on an a la carte or monthly retainer basis and custom tailored to the specific needs of the individual golf or country club.

For services requests or more detailed information, please email Kathy Bryant at Golf Marketing Solutions: kb@golfmarketingsolutions.net

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